Small Business

Know What Your Customers Want From Your Catering Business

Catering is a field which has a market almost anywhere. Selling food for people is a potentially viable business all over the world. Requirement for catering can be on a small or a large scale. Restaurant catering is an ongoing process while the event catering pertains to requirements for various events and functions. Private parties, business meetings, weddings, etc are some of the events which require catering. While the demand is almost universal, it is nevertheless prudent to do a […]

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Advertising

How To Find More Advertisers For Your Website

Any website that relies on advertising revenue needs to consistently expand and renew its database of ads. A website that is phenomenally popular and has high quality traffic in a given niche can attract many advertisers without even trying. But it is a challenge to get there. Here are a few pragmatic ways to find more advertisers for your website. Have a Strategy to Entice Advertisers First, your website needs to have features which would welcome potential advertisers and make […]

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Marketing

Five Reasons Your Marketing Should Educate

A wise man once said “Marketing = Education”. What he meant by that is that you need to use you marketing to educate your prospects. But what do you need to educate your prospects on? You need to educate your prospects on the solution your services provide, your expertise and the value of your services. Although you can educate your audience through teleseminars, article marketing or your blog, my personal favorite is workshops and seminars. You can invite your prospects […]

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Security

Lone Worker Safety Needs to Be Your Top Priority

Everyone has to work and there are a few jobs that would need people to work alone and out of the usual office environment and their safety needs to be a top concern of the business or charitable organization involved. There are plenty of jobs which would need you to work round the clock and at times you may need to travel to the corners of your city as well. You could be anything right from an Engineer to a […]

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Innovation

Want Better Ideas? Then Stop Brainstorming!

I used to be a fan of brainstorming. What could be better for generating ideas than gathering your team around a table, presenting the challenge, and then letting the ideas flow! No bad ideas here! Just open the mental floodgates and let the brilliance pour out! Each idea sparking another, and another! Sounds perfect, doesn’t it? Except it doesn’t work. Brainstorming-despite the positive press it’s gotten, and still gets-doesn’t work. Why? Two words: human nature. As humans (sorry puppies, I’m […]

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Branding

How to Build a Potent Brand? (Six Clues)

It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions you as brilliant – but as irresistible and indispensable, too. How do you do that? You create a potent brand. Potency defined OK. Let’s start […]

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Advertising

How ERP Can Benefit Your Import Export Businesses

It’s hard to envision an industry more complex or more regulated than the import export business. As you well know if you’re a part of this exciting industry, it offers many lucrative benefits to those who are willing to work long enough, hard enough and smart enough. However, along with those benefits come a myriad of challenges: delivery and shipping problems, language barriers, tracking product supplies and a seemingly unending list of other issues that can plague your business each […]

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Management

4 Reasons That IT Projects Fail

I’m often puzzled by the fact that most IT departments do a very good job of the day-to-day things that we are asked to do. I mean, there is a lot that goes on in an IT department each and every day and somehow we seem to be able to get it all done. However, when it comes time to do a large IT project for some mysterious reason, things seem to fall apart which is odd considering the importance […]

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Branding

Why You Need an iPhone App Development Company

Apple’s iPhone is a smart multimedia phone designed especially for tech savvy people. Since 2007, the phone has already tapped 25 million customers around the globe and its market is continuously growing. Its innovative design and smooth touch screen has made it a venerable accessory for most. This multimedia device may be small enough to be held in hand, but it is big enough to bring the world to your palm! This unique device has plenty of other features as […]

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Business Travel

Business Driving Etiquette – Tips For Good Business Manners on the Road

When you travel on business, everything you do reflects on the company and on you, so you must maintain a high level of professionalism, and not behave in a way that would tarnish your company’s image, or your own. As an example, criticism of a traveling companion’s driving could be interpreted as a grab for power — a deliberate attempt to undermine the driver. Another example: you will appear to be out of control if you show frustration during traffic […]

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