It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions you as brilliant – but as irresistible and indispensable, too. How do you do that? You create a potent brand. Potency defined OK. Let’s start […]

Apple’s iPhone is a smart multimedia phone designed especially for tech savvy people. Since 2007, the phone has already tapped 25 million customers around the globe and its market is continuously growing. Its innovative design and smooth touch screen has made it a venerable accessory for most. This multimedia device may be small enough to be held in hand, but it is big enough to bring the world to your palm! This unique device has plenty of other features as […]

A lot of challenges face brands today. In the past, brands relied on traditional media to broadcast their message – it was a monologue, where most marketers were simply intent on getting their message out there to be viewed by as many people as possible. But times have changed, and consumers aren’t easy to convince anymore. The key to getting them now is through engagement and conversation, not through marketing and advertising. Consumers of today aren’t passive followers who simply […]

One of the most important elements of a building’s exterior design is the signage. It is an announcement of the business, who it is and what it does. For retailers, this often makes the difference between shoppers stopping or driving by. When designing exterior retail signs, several elements should be taken into consideration to attract the right clientele to the business. Color The sign should reflect the corporate colors of the business. Using a white or light background with bold, […]

Handing out branded USB sticks is a marketing strategy that cannot be ignored by the clever and ambitious businessman as these represent a modern and highly effective way of promoting your company. This is because USB sticks are the marketing strategy of the next generation, the mark of the seasoned and accomplished professional, and absolutely indispensable in the everyday life of today. Not only is a USB stick valuable, but it is indisputably necessary these days – whether it is […]

Companies hire promo models to be brand ambassadors for their products or services. A company new to the concept will be surprised at what a profound effect the promo model will have on the prosperity of their business. The role of the promo model is to help facilitate that success. 1. Increase the perception of the attractiveness of the brand to the public. The brand may be just what everyone needs. However, if they are not attracted to it, they […]

It is not uncommon for business professionals to run out of great ideas for their respective company’s logo design. Since your business logo should be about your company, it would be better to start looking at what your company currently has. Often, you will discover insights if you start from within. There might be colors that associate with the origin and history of your company. For example, some companies owned by Spanish people usually have red on their logo design. […]