Build Your Public Relations Program on Solid Ground, Not on Glitz and Sizzle
Too many people relate public relations with splashy events they think reporters will throng to and write about and — as a result — make their organizations famous and successful. Sorry, but it doesn’t work that way. Effective public relations is not the result of one or more showy events. Quite the contrary. Numerous integrated elements power the engine that moves every successful public relations program forward. The need to drive that point home occurred for me once again when […]
Read more