Want Better Ideas? Then Stop Brainstorming!
I used to be a fan of brainstorming. What could be better for generating ideas than gathering your team around a table, presenting the challenge, and then letting the ideas flow! No bad ideas here! Just open the mental floodgates and let the brilliance pour out! Each idea sparking another, and another! Sounds perfect, doesn’t it? Except it doesn’t work. Brainstorming-despite the positive press it’s gotten, and still gets-doesn’t work. Why? Two words: human nature. As humans (sorry puppies, I’m […]Read more