Working the Elements of Sign Design
One of the most important elements of a building’s exterior design is the signage. It is an announcement of the business, who it is and what it does. For retailers, this often makes the difference between shoppers stopping or driving by. When designing exterior retail signs, several elements should be taken into consideration to attract the right clientele to the business. Color The sign should reflect the corporate colors of the business. Using a white or light background with bold, […]
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