Strategic PR Tips and Prescriptions To Enhance Your PR Plan

The challenge of today’s business makes it essential to get your company’s portrayed positively in the media. In today’s business world, the image and reputation of your business is critically important. And therefore, it is essential that businesses and organizations have an effective and strategic public relations program and positive and healthy media relations. Too many businesses do not have any organized public relations plan to achieve healthy publicity for their organization year in and year out. Many firms complain that they do not get any positive publicity and feel they are ignored by the media. And there are many businesses and organizations that get extremely negative publicity that could have been prevented and/or cured by an effective PR plan. The good news in all of this is that there is a series of strategic PR tips and prescriptions to help companies and organizations achieve positive publicity and an enhanced image and reputation. This article presents ten (10) strategic PR tips to enhance your PR plan.

PR Tip #1: Identify other communication vehicles such as newsletters and websites of strategic partners to extend your public relations network.

PR Tip #2: Establish strategic alliances with other organizations to

co-sponsor programs or events and use their mailing lists.

PR Tip #3: Contact your local weekly newspaper and offer to write a monthly column.

PR Tip #4: Write letters to the editor and/or write and submit an editorial in your target media.

PR Tip #5: Always include your contact information, including your website address in every news release and external communication.

PR Tip #6: Develop a list of key influencers and the “movers & shakers” in your area and send them your newsletter.

PR Tip #7: Develop an Internet/email address book of key media contacts to facilitate the ability to instantly spread your message to the media.

PR Tip #8: Develop an effective website and include a “news” section to post your news releases and list sources of media coverage you receive.

PR Tip #9: Research and pursue opportunities to be interviewed on Talk radio programs.

PR Tip #10: Offer to be a speaker at your local community service clubs.