Question: What objectives are being met when I use a trade show booth and other displays at a convention?” Answer: It’s great that you’re not a lemming heading to the trade show just because the other lemmings are. These are valid questions and deserve valid justification. Obviously, because I sell trade show displays and graphics, I always appreciate the orders of those attending, but rarely does anyone ask “why?” “Why do we attend conventions and trade shows? Why do we […]

Assembling quality trade show stands is just the beginning of the preparation process. To ensure a successful trip, a company has to be able to back up that display with quality information. The last thing a business wants is a reputation for being all style and no substance. To keep the ultimate goal – attracting new business – in sight, it helps to keep a few simple tips in mind. Keep it simple, remember the goal, put in some hard […]

Promotional items are great marketing strategies that are considered as better alternative to mainstream advertising. Unlike mainstream advertising campaigns, giving out promotional products can help improve your brand impression as well as your sales leads. For instance give out free bags as novelty gifts to your customers will help you spread the word to other people because your clients unknowingly expose your business using your promo products. Wile giving out promotional items as advertising gifts is already an effective marketing […]