“Failure is not the only punishment for laziness. There is also the success of others.” –Jules Renard I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the worst PR outcomes. 1. Be inconsistent in your messages. Sure, big successful companies come up with a clear platform of messages around their product that they […]
Read moreWe’ve all heard the phrase made famous by the movie Field of Dreams: “If you build it, they will come.” Though this mentality may have worked for Kevin Costner, when it comes to your website and its Search Engine Optimization (SEO), the same mentality does not work. Many of our initial conversations with new clients usually steer in the direction of “when will I show up on the first page?” What most do not realize initially is how loaded this […]
Read morePossibilities have provided the necessary framework that has directed the past and continues to steer the future. It facilitates movement and, with that, reaction occurs. It is important to understand that without movement it is difficult to make progression beyond chance. This is where the necessity for a system to innovate and process ideas with specific needs and wants came to mind. If you are here, I will assume that you are trying to move ahead on some part of […]
Read more