In business, there is endless debate about ‘strategy’. Yet the term is often confusing or misunderstood. In many businesses, strategy refers to anything ranging from business goals and target markets to specifics such as website management. A scatter-gun approach often ensues. There are broad business strategy considerations for any business before it develops its B2B marketing strategy. Will you be a cost leader, will you gain an edge through differentiating yourself from rivals, or will you take a highly targeted […]

Do you think it is possible to build a business around your lifestyle? Do you think it’s possible to be able to go on vacation for weeks at a time and still have an income coming in? So many business owners spend their lives tied to their business. So much so that any other way of business seems inconceivable. But what if it was possible? What would it feel like to have a business that serves your interests? Can you […]