Marketing

5 Important Rules for Outdoor Print Advertising Design, Placement and Response

The trend in marketing over the last few years has been to go digital. But as we’ve seen in many areas, there’s now an increasing shift back to traditional channels as digital has become busier and busier and marketing messages become lessened by the noise. Relevancy is key to capturing the attention of your target! Relevancy is key to capturing the attention of your target audience! Outdoor advertising on large-scale billboards (often called 48 Sheet, though there are also 64 […]

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Management

Does Transformational Servant Leadership Work in the Corporate Setting?

There have been a lot of leadership fads. Some of them just die away without even getting enough attention to take off. Yet, every now and then, we come across some interesting concepts and ideas that could revolutionize leadership in the workplace. Two such trends in contemporary times are transformational leadership and servant leadership. On the one hand, transformational leadership is an approach that seeks to create positive change in the minds and habits of followers or subordinates. In transforming […]

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Outsourcing

Mistakes Business Owners Make When Searching For Outsource Staffing Agencies

Finding the right applicant is important when running a business. By doing so, business owners can ensure that tasks are done properly and on-time. Not to mention, employees can help them achieve their goals which will allow them to become more successful and profitable. But, there are cases when business owners do not have sufficient time in interviewing applicants. Thus, they work with outsource staffing agencies. Sadly, there are some mistakes that can make ventures harder. Below are some of […]

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Sales

Touchpoint Tuesday: 7 Unforgettable Follow-Up Approaches

“I’d gladly pay you Tuesday for a hamburger today.” Recognize those words? Straight from the mouth of J. Wellington, aka “Wimpy,” famous for his appearances in the Popeye cartoons. Wimpy’s unforgettable character first aired in 1934. Interestingly, 70+ years later, his words still contain a nugget of truth: Tuesday is the day. A 2007 survey conducted by Pitney Bowes revealed that Tuesday was the #1 arrival day for direct mail for three reasons: 1. It’s the lightest mail day in […]

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Innovation

Effective Gated Development – Approach Decision Meetings, Seize Opportunity and Reward Execution

Gated development is designed to improve the way an organisation collectively thinks about its value proposition and advance its ability to develop profitable new projects. However, in practice, it’s common to hear that: “It stops us from paying attention to the real story – the one behind the numbers”, “It’s great for managing routine, but it stifles our more innovative developments” or “We implemented the process to instil a control, yet sometimes it feels like the method is controlling us”. […]

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Accounting

Accrual Accounting Method

Cash-basis accounting is the method where the customer does not pay until the invoice comes. The accrual accounting method is the opposite of cash-basis, and it is used by more businesses. A company that would use the accrual accounting method would document revenue when the work or service is completed, not when they receive the cash. The customer may not have even paid the company yet, but they have earned it so they record it. If the company has any […]

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Outsourcing

Waste Management Outsourcing – The Value Of Your Management Firm’s Industry Insights

In-Depth Understanding of the Best Waste Disposal Methods Why is an in-depth understanding of the best waste disposal methods available in each of your locations important? Options make all of the difference. Do you know the following for each of your company’s locations: • How many Waste Haulers are operating. • How many of the Haulers operate Landfills. • How many of the Landfills are certified to accept your type(s) of waste. • What types of waste disposal methods do […]

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Innovation

How To Become A Web-Run Enterprise – Of One Person Or 100,000 Employees

We are fast approaching the world of the “Web Run Enterprise”. This applies to any size of enterprise, whether you are in a $50 billion global company or you are a home-based entrepreneur. The larger the business, then the more efficient it will become to out-source the whole back-office and systems-of-record to a shared service centre, somewhere in the eponymous “Cloud”. Most conventional enterprise systems will be run off-premise as internal IT functions are rationalized. With the fast acceleration of […]

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