The extra mile doesn’t have to cost an extra dollar for your customer or your company. But going the extra mile can create priceless memories for your customers, goodwill for your company and a fountain of good feelings for you. When you improve customer experience everyone wins. At the historic Raffles Hotel in Singapore, each staff member works to delight patrons with many “memorable experiences.” That phrase is a key element of the mission statement. (It was my privilege to […]