Touchpoint Tuesday: 7 Unforgettable Follow-Up Approaches

“I’d gladly pay you Tuesday for a hamburger today.” Recognize those words? Straight from the mouth of J. Wellington, aka “Wimpy,” famous for his appearances in the Popeye cartoons. Wimpy’s unforgettable character first aired in 1934. Interestingly, 70+ years later, his words still contain a nugget of truth: Tuesday is the day. A 2007 survey conducted by Pitney Bowes revealed that Tuesday was the #1 arrival day for direct mail for three reasons: 1. It’s the lightest mail day in […]

Read more

Effective Gated Development – Approach Decision Meetings, Seize Opportunity and Reward Execution

Gated development is designed to improve the way an organisation collectively thinks about its value proposition and advance its ability to develop profitable new projects. However, in practice, it’s common to hear that: “It stops us from paying attention to the real story – the one behind the numbers”, “It’s great for managing routine, but it stifles our more innovative developments” or “We implemented the process to instil a control, yet sometimes it feels like the method is controlling us”. […]

Read more

Accrual Accounting Method

Cash-basis accounting is the method where the customer does not pay until the invoice comes. The accrual accounting method is the opposite of cash-basis, and it is used by more businesses. A company that would use the accrual accounting method would document revenue when the work or service is completed, not when they receive the cash. The customer may not have even paid the company yet, but they have earned it so they record it. If the company has any […]

Read more