Touchpoint Tuesday: 7 Unforgettable Follow-Up Approaches
“I’d gladly pay you Tuesday for a hamburger today.” Recognize those words? Straight from the mouth of J. Wellington, aka “Wimpy,” famous for his appearances in the Popeye cartoons. Wimpy’s unforgettable character first aired in 1934. Interestingly, 70+ years later, his words still contain a nugget of truth: Tuesday is the day. A 2007 survey conducted by Pitney Bowes revealed that Tuesday was the #1 arrival day for direct mail for three reasons: 1. It’s the lightest mail day in […]
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