Marketing Your Printing Company Via the Elevator Speech
Website? Check. Website tuned? Check. Rent due? Check. Business rushing through the door? Um… not so much… Unfortunately, “build it and they will come” only works for baseball movies. When it comes to business, it takes a lot more than a field of dreams to succeed. The truth is that when you’re in business, you’re in sales. And when you’re in sales, that means at least one very imporant skill in need of mastering: developing your elevator speech. This applies […]
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