Build Your Public Relations Program on Solid Ground, Not on Glitz and Sizzle

Too many people relate public relations with splashy events they think reporters will throng to and write about and — as a result — make their organizations famous and successful. Sorry, but it doesn’t work that way. Effective public relations is not the result of one or more showy events. Quite the contrary. Numerous integrated elements power the engine that moves every successful public relations program forward. The need to drive that point home occurred for me once again when

Read more

Strategic PR Tips and Prescriptions To Enhance Your PR Plan

The challenge of today’s business makes it essential to get your company’s portrayed positively in the media. In today’s business world, the image and reputation of your business is critically important. And therefore, it is essential that businesses and organizations have an effective and strategic public relations program and positive and healthy media relations. Too many businesses do not have any organized public relations plan to achieve healthy publicity for their organization year in and year out. Many firms complain

Read more

Could it Happen to You?

WHAT IF IT HAPPENED TO YOU? Flood Fire Chemical Spill Computer Glitch Human Error Embezzlement Electrical Fault Workplace Accident Sexual Harassment Death of a Director Share Market Slump Strike Fall Vehicle Crash Explosion Computer Virus Environmental Disaster Food Poisoning COULD ANY OF THESE HAPPEN TO YOUR BUSINESS? Many SME business owners have no idea how vulnerable their businesses are to the effects of even a minor crisis. A crisis or negative situation could mean irreparable damage to the image and

Read more

Chiropractic Marketing Using Press Releases

Why use a Press Release For Your Chiropractic Practice The “why” of writing a press release is quite simple: A good press release will attract attention, increase your links on the internet which drive people to your site and ultimately result in getting new patients and more revenue. “What” is a press release? It is a journalistic article which highlights new products, services or occurrences in chiropractic or in your office specifically. It allows the public to know what’s new

Read more

How to Request an Interview With a Reporter

Are you having a problem getting a reporter to cover your event or story? You may think your story is good, and your friends may agree, but sometimes it’s just not that easy to get it into the paper or magazine or other publication you’ve chosen to present it. There are several things to consider with this sort of thing, including the fact that time is a precious commodity for most reporters. They have to set priorities every day just

Read more

Low Budget PR – Building Credibility In The Public Eye

Did you know that consumers base their opinions about any given product, person, service or company on their perceptions, and of course what they’ve heard through the grapevine? The sad truth is that perceptions and perspectives provide a very limited amount of information which forces the consumer to fill in the blanks about a product on their own – which can only spell disaster for an entrepreneur. This is why it is so easy for the incredible product to appear

Read more

Crisis? What Crisis? How PR Can Help Avert a Business Disaster

Most businesses understand the benefits of good PR. If you raise your profile and get your good news stories out in the media then people will remember you, associate you with a good product and go on to become customers. But sometimes things go wrong and your reputation, or that of your business, is in danger. This should also be a time when you turn to PR, and use its tools to avert disaster and get a better result for

Read more

Mastering the Art of Writing a Promotional Press Release

An excellent way to promote your Internet business is to write a promotional press release. There is a difference between writing a press release and producing a regular article. Let’s look at some tips which will help you to create a stellar press release to help increase your online traffic. 1. When you write a promotional press release, it is best if you have some newsworthy content to offer. If you have some valuable news about your business, then this

Read more

5 Great Ways to Create Bad PR Outcomes

“Failure is not the only punishment for laziness. There is also the success of others.” –Jules Renard I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the worst PR outcomes. 1. Be inconsistent in your messages. Sure, big successful companies come up with a clear platform of messages around their product that they

Read more

“Fat Passengers Should Pay More,” Other PR Disasters, and How to Handle Them

In 2002, SouthWest Airlines hit the headlines in the USA in spectacular style after announcing that they were planning to charge overweight people for two seats rather than one. From irate passengers to newspaper columnists, the public outcry was so great that the company was forced to back down from its earlier commitment and earned an unenviable reputation for an uncaring attitude amongst potential passengers. Meanwhile in 2001, ‘spin doctor’ Jo Moore made the headlines herself when she suggested that

Read more