A wise man once said “Marketing = Education”. What he meant by that is that you need to use you marketing to educate your prospects. But what do you need to educate your prospects on? You need to educate your prospects on the solution your services provide, your expertise and the value of your services. Although you can educate your audience through teleseminars, article marketing or your blog, my personal favorite is workshops and seminars. You can invite your prospects

The past decade has brought dramatic changes to the world’s retail community! This is the toughest climate most retailers have ever faced! Keeping pace in today’s fast-moving and unpredictable marketplace isn’t easy. Never has business been so challenging. Whether you call them power centers, factory outlets, off-price retailers, or mass merchandisers, shoppers perceive that they all deliver roughly the same thing: so-called good merchandise, one-stop shopping convenience, and a chance for customers to save a few bucks. They are popping

In business, there is endless debate about ‘strategy’. Yet the term is often confusing or misunderstood. In many businesses, strategy refers to anything ranging from business goals and target markets to specifics such as website management. A scatter-gun approach often ensues. There are broad business strategy considerations for any business before it develops its B2B marketing strategy. Will you be a cost leader, will you gain an edge through differentiating yourself from rivals, or will you take a highly targeted

Do you think it is possible to build a business around your lifestyle? Do you think it’s possible to be able to go on vacation for weeks at a time and still have an income coming in? So many business owners spend their lives tied to their business. So much so that any other way of business seems inconceivable. But what if it was possible? What would it feel like to have a business that serves your interests? Can you

Demand and supply is one of the core concepts of economics. The same proves to be the driving principle for smooth running of a particular business. Demand traces the requirement of a product in the market, whereas supply indicates how much the market can offer to the customers accordingly. Thus, to help the market be stuffed with required stocks, it becomes essential for a business to provide the needed goods and products. The demand for products, sometimes, extends to quite

Promoting your business without sufficient budget can give you lots of headaches especially if you are aiming to catch the attention of your target market. Spending on the traditional mediums of advertising can be a costly venture for a company that has limited budget for promoting their business. One of the most popular items you can consider for building up a brand is promotional apparel. The versatility in the choice of products is one of the primary reasons why the

We’ve all heard the phrase made famous by the movie Field of Dreams: “If you build it, they will come.” Though this mentality may have worked for Kevin Costner, when it comes to your website and its Search Engine Optimization (SEO), the same mentality does not work. Many of our initial conversations with new clients usually steer in the direction of “when will I show up on the first page?” What most do not realize initially is how loaded this

For designers who create and sell pet accessories, custom clothing labels are the ideal finishing touch that takes your products from homemade to haute couture. If you love fashion, you know that clothing labels are an unmistakable way to identify your favorite brand or designer. So if you create pet accessories, like greyhound collars or dachshund clothes, that display your unforgettable style, why not create custom woven labels that give your creations that finishing touch? The following are the top

As the world continues to become technology orientated the need for businesses to understand the advances in technology is crucial if they want to succeed in the business world. The phenomenon of social networking is greater than ever before with Facebook and Twitter having an outstanding number of members. It can be said that marketing departments are the ones faced with the biggest changes when marketing their company as mass media channels are no longer as effective as in previous

The trend in marketing over the last few years has been to go digital. But as we’ve seen in many areas, there’s now an increasing shift back to traditional channels as digital has become busier and busier and marketing messages become lessened by the noise. Relevancy is key to capturing the attention of your target! Relevancy is key to capturing the attention of your target audience! Outdoor advertising on large-scale billboards (often called 48 Sheet, though there are also 64